Blueings Thoughts on Branding, Design & Technology

May 7th, 2010

Happy Mother’s Day!

Mothers
As a small token of love and appreciation to all mothers, we want to thank them for all their sacrifices, knowledge and patience they’ve shared in our lives.

And as part of our holiday tradition, here is a little present… click here.

From everyone here at Blue Clover, Happy Mother’s Day!

Published in Blue Clover by Juan Barrera 3 Comments

April 30th, 2010

PUNCTUATION: Dashes vs. Hyphens

Hyphen

Post by Cesar Rivera.

In this issue, hyphen tries to outwit users by doubling itself to replace em dash. Hyphen also tries to replace en dash in between dates and times. Meanwhile, en dash places itself between a series of numbers and em dash positions itself in the middle of a sentence to break for a side thought. Confused? You won’t be after this issue of PUNCTUATION.

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Published in Copywriting by Juan Barrera 2 Comments

March 24th, 2010

Our 7 Step Creative Process

Brief

Here is what the Blue Clover creative team goes through in order to create effective, engaging pieces of work that reach the heart of the designated audience. What’s your creative process? I would love to hear from you. Enjoy!

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Published in Advertising, Blue Clover by Juan Barrera 3 Comments

March 18th, 2010

On Location, Just Checking In…

Shortly after my might-be-annual trip to join fellow SXSW Interactive attendees to talk tech with the Texas Governor (thanks this year to Adam Beaugh), I discussed with the Texas Rangers assigned to the office the highly improbable possibility that we might see Governor Perry checking into his barber shop via foursquare or Gowalla.  “That is most likely a security risk we would not allow,” they stated with an earnest cool about them.

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Published in New Trends, Social Technology by Tim Hayden No Comments

February 22nd, 2010

8 Basic Principles of Brand Development for Small Businesses

Bootcamp

Today I was keynote at the Marketing Bootcamp 2010 – an event for small businesses by the South Texas Women’s Business Center. For my presentation called “Branding in the Digital Age. The importance of consistency and adaptability.” I put together this list of branding tips, enjoy:

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Published in Blue Clover, Branding by Juan Barrera 4 Comments

February 10th, 2010

Into the Wild… Blue Clover

Hello, Aloha, Hola, and Howdy!

For the past twelve-plus years, I have helped a many brand, a friend few and a city or two, to engage audiences through a unique blend of offline event (and retail) promotions with advanced media most of us now label “social” and/or “mobile.”  It is an experience of which I am proud… a pride I bring along with me to this new opportunity with Blue Clover.

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Published in Blue Clover by Tim Hayden 9 Comments

January 29th, 2010

Which are your favorite blogs?

By Matt Seymour

With so many Ad Ages, Ad Rants, Brandweeks, Mediapost, TalentZoo’s, One Show’s and Creativity’s out there that cover our interest have you ever wondered which sources of information people in our industry enjoy the most when it comes to reading up on what they love to do?

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Published in Blue Clover by Juan Barrera 4 Comments

January 11th, 2010

Restaurants and Menu Design

Menu

One of the main marketing opportunities many restaurants fail to capitalize on when it comes to customers is having an engaging menu. A menu is a huge opportunity to “work” a captive audience into trying new dishes, desserts, etc.

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Published in Design by Juan Barrera 4 Comments

January 7th, 2010

Happy New Year and May the Blogging Begin

Hello beloved readers… the three of you =)

We’re currently working on bringing you more interesting tips and stories, so if there are any specific issues you would like us to discuss feel free to let us know. You can post a comment here or email us at ideas@blueclover.com.

May the 2010 blogging begin…

Published in Blue Clover by Juan Barrera No Comments

December 21st, 2009

Designing for your Environment

The purpose of this topic is to identify new technologies and features used in front-end web development that can impact/enhance a designs direction based solely on the projects technology and environment. Additionally, this will uncover the missing procedure required to implement this process and how to start using it.

While this article was written primarily for the design aspect of a creative team, there are some great tips that can apply to everyone!

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Published in Design, New Trends, Technology by john 14 Comments